Vol. 01 · Issue 03 Published Weekly For the week of May 12, 2026 · Established 2026 "You'll know what your broker knows."

The Insurance Insider

VOL.01 · ISS.03 ◆ Policy & Pain · This Week's Lead

The $705 cliff is coming. Most ACA shoppers have no idea.

Enhanced ACA premium tax credits expire December 31, 2025. The average subsidized enrollee will see their share of the premium jump $705/year in 2026. Some families lose subsidies entirely. Here's what brokers won't tell you about how to prepare.

In 2021, the American Rescue Plan made ACA premium subsidies dramatically more generous. The Inflation Reduction Act extended them through 2025. Now they sunset — and the math is brutal. For a 45-year-old self-employed couple earning $90,000 in Florida, the difference between 2025 subsidies and 2026 unsubsidized rates is roughly $11,000 per year. Your broker has known for months. They haven't told you, because there's no commission in a phone call about bad news.

Read the full breakdown
◆ See it for yourself

What does your $0/month plan look like?

The federal Marketplace tool I use as a broker. Real plans in your state, real prices, real subsidy estimate — no email gate, no upsell. 60 seconds.

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Recent issues

What we've broken down lately.

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PLAYBOOK·Coming May 19·Drafting

The self-employed health insurance stack: HSA + ACA + ICHRA in plain English.

If you're a freelancer, consultant, or sole-prop, you're probably under-using the tax-advantaged tools available to you. Here's the three-layer stack we set up for clients earning $80–250K/year, with the actual paperwork to file.

Insider Tools

Calculators & checks you won't find on a carrier website.

Brokers have access to underwriting math. Carriers have it too. You usually don't. Below are the tools we built (and use) — free, no email required, no upsell on the next page.

Why this publication exists

Health insurance is a maze designed by the people who profit from confusion.

I've been brokering health insurance for 8 years. Mostly groups (small businesses) and individual ACA plans. In that time I've watched the same pattern play out hundreds of times: a client gets a renewal letter, a quote from a competing broker, a glossy "alternative" pitch from a captive agent — and they have no way to tell what's real.

The reason isn't accidents. Insurance is sold by people who get paid more when you understand less. Carriers price plans in dialects nobody outside the industry speaks. Brokers — most brokers — would rather you not learn, because then you might leave.

The Insurance Insider is the opposite of all of that. It's a free publication. The brokerage is downstream. If you read it and never call me, that's fine. If you read it and decide to switch — you'll know exactly why, and you'll have done the math yourself.

The deal is simple: I'll publish what carriers don't want published, and what brokers don't want to explain, every Monday. You'll learn enough to make better decisions even if I never see a dollar from your account.

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If you actually need a broker

Send me your renewal. I'll quote it five ways.

The audit is free, takes 15 minutes, and covers fully-insured, level-funded, and ICHRA structures across 5+ carriers. If you're already in a good place, I'll tell you. If you're not, I'll show you exactly where the money is.

Prefer to talk? (954) 338-9905 — I pick up.

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